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NomNomNow Review: Perfectly Portioned Chef-Cooked Dog Food

NomNomNow review

NomNomNow Review

NomNomNow.com is a subscription dog food delivery service that not only focuses on delivering fully customizable meals directly to your door, but also promises to provide human grade, restaurant quality ingredients in every meal. Like many other subscription services on the market, NomNomNow offers users the ability to have a say in the ingredients that go into every bag of food, but with the added bonus of a trained veterinarian helping to make your decisions with you. As it turns out, Dr. Justin Shmalberg has input on every new formula the company creates, and he provides helpful advice to company execs to ensure that only the healthiest meals possible make it out of the factories and into the mail trucks.

Update: for a limited time, NomNomNow is offering Woof Whiskers readers 50% off your first order when you order through this link or the button above! The discount is automatically added during checkout.

1% of all sales also goes directly into pet nutrition research, so you can rest assured that at least a portion of your bill goes into helping pets live longer, happier, healthier lives in the future.


Unboxing NomNomNow
Unboxing our first order of NomNomNow, with a spectator watching my every move.

Our first shipment arrived safe and secure in a heavy-duty brown shipping box with the company’s logo and messaging stating to refrigerate the contents as soon as possible. We tried the trial order of the Chicken Chow-Wow recipe (more on the recipes below) which contains a total of 14 bagged meals. Opening the box up, you’ll find the food safely wrapped up between two large reusable gel ice packs. Everything was really cold inside still after shipping, but you’ll want to be sure to get these in the refrigerator quickly.

The packaging states that you should use or freeze these within 8 days of receiving them. So if you order a larger pack, or if you’re feeding half fresh food and half kibble, you’ll want to freeze a few of these so they don’t spoil.

Quality And Ingredients

close-up of the dog food
This shows a close-up of the Chicken Chow-Wow recipe. I simply ripped the pouch opening and poured it in her bowl, straight from the fridge.

As mentioned, one of the things that really sets NomNomNow apart from the pack is the fact that every formula is strictly guided by a University of Florida trained, board certified veterinarian. Thanks to his input, pet parents can rest assured that only the most nutritious ingredients available are being fed to your pup at every meal time. To make the food even more appealing to health-conscious pet owners, NomNomNow pledges to go “above and beyond” when it comes to selecting high quality ingredients, and pre-portions every meal to perfectly suit your dog’s unique individual requirements. At the time of this review, NomNomNow has 5 excellent recipes to choose from:

  • Heartland Beef Mash
  • Tasty Turkey Fare
  • Chicken Chow-Wow
  • Porkalicious Potluck
  • Egg & Veggie Medley

The company also cooks all of their foods in their own specialty kitchens, where chefs prepare your dogs foods with only the freshest ingredients and with all the care that we might expect to see in a high-end restaurant. This fresh ingredient diet, according to the company website, may require a brief adjustment period as your dog gets used to the new food, but NomNomNow says that this is perfectly normal. Pet parents just need to stick to the program, and they will start to see the results in no time.

Taste Test

Sasha eating NomNomNow dog food
Bowl-licking good!

I’ll be honest here, my pup is not a picky eater. However, with that said, I can tell when she REALLY likes something versus simply eating it because it’s in front of her. As soon as I brought the box inside, she could smell it and was right by my side the entire time until I finally let her try it.

I grabbed her bowl, tore the package open, and squeezed the food out. The middle was still semi frozen, so I used a fork to break it up. Afterwards, I let her at it, and she LOVED it.

Note: my dog was already pretty accustomed to fresh dog food, due to her previously reviewing a few other companies including Ollie and Pet Plate. If your dog currently eats kibble full time, you’ll want to be sure to transition their diet to fresh food slowly. Luckily, NomNomNow does this step for you and prepackages smaller portions for the first week or so as your dog transitions (half NomNomNow and half kibble).

Placing your First Order

NomNomNow does offer a sample box, which allows potential customers to receive four meals for only $14.99. If pet parents decide that they want to move on and place a full order, they can also head over to the company website where they are asked to enter their pets weight and target weight, then pick one of five different recipes for their next box. First time users are given an extra perk too, receiving 50% on their initial order. From then on, customer are billed monthly, receiving an insulated, cold box of fresh food each week until they decide to cancel their subscription.

getting started

And, while the allure of fresh food created by a trained vet might be appealing, NomNomNow goes one step even further. Curious pet parents can also sit for a virtual consultation with a certified pet nutritionist, who will help them to make the right choices and answer any potential questions about switching over to the new food.

NomNomNow 50% Off Trial

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