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NomNomNow Reviews: Chef-Cooked Fresh Food [2023 Update]

Nom Nom dog food review
  • 10/10
    Quality of Ingredients - 10/10
  • 9.5/10
    Variety - 9.5/10
  • 9.5/10
    Cost - 9.5/10


Nom Nom (previously known as NomNomNow) is one of our favorite options for fresh dog food. Portion-sized resealable bags, excellent variety in recipes, high quality ingredients and freshness, and competitive pricing. What else can you ask for? Coupon: 50% off

Nom Nom Review is a subscription dog food delivery service that not only focuses on delivering fully customizable meals directly to your door, but also promises to provide human-grade, restaurant-quality ingredients in every meal.

Like many other subscription services on the market, Nom Nom (recently rebranded from what used to be NomNomNow) offers users the ability to have a say in the ingredients that go into every bag of food, but with the added bonus of a trained veterinarian helping to make your decisions with you.

As it turns out, Dr. Justin Shmalberg has input on every new formula of pet food the company creates, and he provides helpful advice to company execs to ensure that only the healthiest meals possible make it out of the factories and into the mail trucks.

Trial offer: Nom Nom is offering Woof Whiskers readers 50% off your first order when you order through this link or the button above! The discount is automatically added during checkout.

1% of all sales also goes directly into pet nutrition research, so you can rest assured that at least a portion of your bill goes into helping pets live longer, happier, healthier lives in the future.


Unboxing our first order of Nom Nom dog food, with a spectator watching my every move.

Our first shipment arrived safe and secure in a heavy-duty brown shipping box with the company’s logo and messaging stating to refrigerate the contents as soon as possible. We tried the trial order of all four recipes (more on the recipes below).

Opening the Nom Nom box up, you’ll find the food safely wrapped up between two large reusable gel ice packs. Despite the fact that the order came in smaller pre-portioned packs, everything was really cold inside still after shipping. However, you’ll want to be sure to get these in the refrigerator quickly. 

All Nom Nom pet food is made and shipped from San Francisco, and since it made it all the way to Pennsylvania in the summer still being cold you can rest assured the food shouldn’t come anywhere close to spoiling during transportation!

The packaging states that you should use or freeze these within 8 days of receiving them. So if you order a larger pack, or if you’re feeding half fresh food and half kibble, you’ll want to freeze a few of these. Frozen packs of food can last up to 6 months and can defrost in 24-48 hours in your fridge as they are needed.

Quality And Ingredients

This shows a close-up of the Turkey recipe. I simply ripped the pouch opening and poured it in her bowl, straight from the fridge. You can clearly see every ingredient in here, from the eggs and rice to veggies and turkey.

As mentioned, one of the things that really sets Nom Nom apart from the pack is the fact that every formula is strictly guided by a University of Florida-trained, board-certified veterinarian. Thanks to his input, pet parents can rest assured that only the most nutritious ingredients available are being fed to your pup at every mealtime.

To make the food even more appealing to health-conscious pet owners, Nom Nom pledges to go “above and beyond” when it comes to selecting high-quality ingredients, and pre-portions every meal to perfectly suit your dog’s unique individual requirements.

Just looking at the food, I was impressed with how high-quality everything seemed. This looks like a recipe I would use to make turkey burgers! I can see all of the ingredients plain as day in front of me, the vegetables and meats are all there are look delicious. Certainly more appetizing than kibble.

Nom Nom Recipe Analysis

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Nom Nom has 4 excellent recipes to choose from. Let’s take a look at each recipe’s full ingredient list and estimated nutrient analysis.

Update: At the initial time of our review, Nom Nom also sold a veggie option called “Egg and Veggie Medley” which was aimed at dogs with meat allergies. However, it appears this is no longer an option so we will not analyze the ingredients.

Heartland Beef Mash

Nom Nom’s Beef Mash is on the higher end of fats and lower for protein when comparing their other recipes. Overall, the nutrient profile is much better than kibble and meets all AAFCO feeding guidelines.

Ingredients: Ground beef, russet potatoes, eggs, carrots, peas, dicalcium phosphate, calcium carbonate, salt, fish oil, sunflower oil, vinegar, citric acid (preservative), taurine, choline bitartrate, zinc gluconate, ferrous sulfate, vitamin E supplement, copper gluconate, manganese gluconate, thiamine mononitrate (vitamin B1), selenium yeast, riboflavin (vitamin B2), vitamin B12 supplement, cholecalciferol (source of vitamin D3), potassium iodide

  • 37%


  • 18.5%


  • 40.7%


Tasty Turkey Fare

Nom Nom Turkey Fare is our favorite recipe. We personally like the higher protein and lower fats in this one compared to the Beef recipe. In addition, the nutrient profile isn’t that far off from some high-end kibbles, so transitioning should be easier.

Ingredients: Ground turkey, eggs, brown rice, carrots, spinach, dicalcium phosphate, calcium carbonate, salt, fish oil, vinegar, citric acid, taurine, choline bitartrate, zinc gluconate, ferrous sulfate, vitamin E supplement, copper gluconate, manganese gluconate, thiamine mononitrate (vitamin B1), selenium yeast, riboflavin (vitamin B2), vitamin B12 supplement, cholecalciferol (source of vitamin D3), potassium iodide.

  • 36.7%


  • 16.7%


  • 43.3%


Chicken Chow-Wow

Nom Nom’s Chicken Chow-Wow is the lowest carb offering. You may need a longer transition period if your dog is currently eating a kibble with high carbohydrates.

Ingredients: Diced chicken, sweet potatoes, yellow squash, spinach, sunflower oil, dicalcium phosphate, canola oil, calcium carbonate, fish oil, vinegar, citric acid, taurine, choline bitartrate, zinc gluconate, ferrous sulfate, vitamin E supplement, copper gluconate, manganese gluconate, thiamine mononitrate (vitamin B1), selenium yeast, riboflavin (vitamin B2), vitamin B12 supplement, cholecalciferol (source of vitamin D3), potassium iodide.

  • 40%


  • 26.1%


  • 32.6%


Porkalicious Potluck

NomNom Pork Potluck is nearly identical to their Beef recipe in terms of nutritional analysis.

Ingredients: Ground pork, russet potatoes, green beans, yellow squash, brown mushrooms, kale, dicalcium phosphate, salt, fish oil, vinegar, citric acid, taurine, choline bitartrate, zinc gluconate, ferrous sulfate, vitamin E supplement, copper gluconate, manganese gluconate, thiamine mononitrate (vitamin B1), selenium yeast, riboflavin (vitamin B2), vitamin B12 supplement, cholecalciferol (source of vitamin D3), potassium iodide.

  • 32%


  • 20%


  • 40%


The company also cooks all of their foods in their own specialty kitchens, where chefs prepare your dog’s foods with only the freshest ingredients and with all the care that we might expect to see in a high-end restaurant.

This fresh ingredient diet, according to the company website, may require a brief adjustment period as your dog gets used to the new food, but that’s perfectly normal anytime your dog switches foods as their stomachs need some time to adjust. Pet parents just need to stick to the program, and they will start to see the results in no time. Very seldom do dogs actually have issues with fresh human-grade food.

Here’s a look at a veterinarian talking about the Heartland Beef Mash recipe to give you a feel of what all goes into a bag of NomNomNow.

Taste Test

Sasha eating NomNomNow dog food
Bowl-licking good!

I’ll be honest, my pup Sasha is not a picky eater. With that said, I can tell when she REALLY likes something versus simply eating it because it’s in front of her. As soon as I brought the box inside, she could smell it and was right by my side the entire time until I finally let her try it.

I grabbed her bowl, tore the pre-portioned package open, and squeezed the food out. The middle was still semi-frozen, so I used a fork to break it up. Afterward, I let her at it, and she LOVED it. A member of the “clean bowl club”? You bet! Who wouldn’t rather eat this instead of crusty kibble?

Note: my dog was already pretty accustomed to fresh dog food, due to her previously reviewing a few other companies including The Farmer’s Dog, Ollie, and Pet Plate. If your dog currently eats kibble full time, you’ll want to be sure to transition their diet to fresh food slowly. Luckily, Nom Nom does this step for you and prepackages smaller portions for the first week or so as your dog transitions (half NomNomNow and half kibble).

Placing your First Order

Nom Nom does offer a sample box, which allows potential customers to receive four meals for only $14.99. If pet parents decide that they want to move on and place a full order, they can also head over to the company website where they are asked to enter their pets weight and target weight, then pick one of five different recipes for their next box.

However, first-time users are given an extra perk too, receiving 50% off their initial order by using this coupon link. From then on, customers are billed monthly, receiving an insulated, cold box of fresh pre-portioned food on a regular basis until they decide to cancel their subscription.

The cost of Nom Nom is discussed more below, but the price will vary a good amount based on the size of your dog and how often you want shipments (discounts for receiving more food at a time).


NomNomNow getting started



Nom Nom 50% Off Trial


And, while the allure of fresh food created by a trained vet might in itself is appealing, Nom Nom goes one step even further. Curious pet parents can also sit for a virtual consultation with a certified pet nutritionist, who will help them to make the right choices and answer any potential questions about switching over to the new food.

Nom Nom Expands Beyond Dog Food

Nom Nom launched as a fresh dog food delivery company, and that was their only product. As the company and industry continued to grow, their success allowed them to launch new products focused on pet health. We also had the opportunity to review a few of these. Let’s take a look at each one.

Nom Nom Treats

NomNomNow Chicken Jerky
Zero preservatives and one ingredient… chicken.

Following Nom Nom’s mission of only using fresh, real ingredients, NomNomNow jerky treats are made with one single ingredient. There are two types of treats: beef or chicken.

I would list the ingredients of each, but that would be a shortlist. Both are simply dehydrated USDA Certified meats, so the ingredients are either – you guessed it – beef or chicken. Take a look at this photo we took which shows the chicken jerky. You can actually see a full chicken breast that was sliced super thin.

We absolutely love these treats and continue to buy them from Amazon for Sasha. One thing I’d like to note though is to take caution if you have a frantic eater. If your pup is one to eat super fast and not chew very much, I’d recommend breaking it into smaller pieces.

Check out our full NomNomNow Treats review here.

Nom Nom Dog & Cat Jerky Treats 

  • Single Ingredient Jerky, gently dehydrated 100% USDA certified chicken breast
  • All natural – no artificial preservatives, flavors or colors – no extra sodium, additives or fillers
  • High in protein, naturally delicious for both dogs & cats
Check Price




Microbiome Kit & Probiotics

The latest product launch from Nom Nom is their Microbiome testing kit and probiotic supplements. The Microbiome kit analyzes your pet’s gut health through stool analysis (don’t worry, you only swab it!). It gives great insight into how your dog is performing on a given food, whether they are prone to allergies or constipation, and many more. Check out our full review here for more details.

NomNomNow Microbiome kit
The kit is very easy to use and contains a prepaid envelope to mail back.

This is a great offering by Nom Nom for new customers who are looking to switch from a kibble diet to fresh dog food. Its usually obvious that a fresh diet is better than kibble in the long run; however, many dogs can have sensitivities to such a drastic change in diet, which is why it is very important to slowly transition from kibble to fresh.

If you plan on transitioning, it’s a great idea to order a Microbiome kit before AND after. That way you get a baseline of your dog’s gut health and have something to compare with once you test again when switched to fresh.

If you complete the Microbiome kit and see that your dog is low in healthy bacteria, you can order their Probiotic supplement. This is very easy to administer on a daily basis – all dogs get 1 scoop per day, regardless of weight or size.

Fresh Cat Food

While we love ALL animals here at Woof Whiskers, we primarily focus on dogs, so we did not test or analyze Nom Nom fresh cat food. They currently offer two recipes: Chicken Chow-Meow and Flavorful Fish Feast.

From a quick research, it appears some cats have a harder time transitioning to fresh food than dogs. As a result, I’d highly recommend ordering a trial pack for your cat instead of jumping into an immediate subscription.

Nom Nom Dog Food Reviews 

Although Nom Nom may sound like a new cat and dog food brand, they were previously known by another name as we mentioned earlier. This makes many pet owners trust the brand to deliver high-quality dog food to their pet as Nom Nom Now (the previous company name) had an outstanding reputation. 

Dog food packages are made to order, and they certainly are a brand that dogs love. Most of the Nom Nom and Nom Nom Now reviews online are incredibly positive. 

What Other People Say 

Upon reviewing customer comments regarding Nom Nom pet food, they appear to be incredibly positive. Here are some of the recurring comments from customers:

  • Nom Nom is a convenient service 
  • Dogs love the flavors 
  • High-quality product 
  • The subscription is hard to cancel

Nom Nom Frequently Asked Questions and Answers

Switching to a new method of feeding your dog can be confusing, so here’s some common questions we see around NomNomNow and the answers.

How much does Nom Nom cost?

Nom Nom pricing varies based on how often you want your food deliveries to arrive (1-4 weeks, bigger discounts for getting 4 weeks of food at a time) and how big your dog is (bigger dogs need more food!). Also if you are ordering for more than one dog, there are additional discounts that can apply.

Below is a price chart of rough estimates of what you can expect to pay per week based on the size of your dog. Keep in mind this chart is accurate as of late-2018, but NomNomNow food prices may change in the future.cost of nom nom fresh dog food

Can I feed a puppy Nom Nom?

Yes, Nom Nom is designed with puppies in mind! What’s also great about using Nom Nom with your puppy is you enter in your dog’s age, current weight, and estimated adult weight. Nom Nom will do the math in calculating how much food your puppy needs as it grows and continues to deliver perfectly pre-portioned meals without a ton of guessing, measuring kibble, and all of that junk.

As you keep your dog’s weight up to date on their profile page, Nom Nom will continually adjust the portions as needed to make sure your dog is growing at an optimal weight.

Can my dog switch between Nom Nom recipes without a lengthy transition?

Yes, with fresh dog food you can typically rotate dog foods easily without upsetting your dog’s stomach. NomNomNow even has a “Recipe Rotation” feature that will send you a different recipe each time you get a package.

If your dog is a picky eater that gets bored with food easily, this is a great way to keep your dog’s interest. If you tried doing this with dry dog food, you’d constantly be transitioning between different dog foods at different measurements which would be hard on your dog’s stomach and a waste of time for you.

Are Nom Nom Recipes Gluten and Grain-Free?

All recipes are gluten-free, and most recipes are grain-free (Heartland Beef Mash, Chicken Chow Wow, and Porkalicious Potluck are all grain-free). Other recipes may use high-quality grains like brown rice. No low-quality grains are used in any recipes like you sometimes see in dry dog foods.

How do I store my Nom Nom food? In the fridge or in the freezer?

It depends on how much food you are ordering at once. Since NomNomNow doesn’t use any artificial preservatives in their food, it’s best to only keep one week’s worth of food in the fridge and put the rest in the freezer.

Frozen meal packs take up to 48 hours to defrost, so once you’re down to your last few days of food in the fridge, start moving some meal packs from the freezer to your fridge to defrost. Since the meal packs are vacuum-sealed, they remain fresh for 6 months when unopened and frozen.

Where is the Nom Nom food made?

All food is made in a commercial kitchen in the San Francisco area that’s 100% owned and operated by NomNomNow. This is actually a pretty big deal, because other dog food companies may be using a shared kitchen space and you don’t know what they’re cooking in the same facility or if they know that food standards are being upheld. NomNomNow cooks their food every weekend and ships the food out at the start of the week, so the food you’re receiving was cooked just a few days ago every time you receive a shipment. The food truly is “fresh”.

What are the Downsides of Nom Nom?

Nothing in this world is perfect (except maybe your own sweet doggo), so let’s talk about some of the reasons you may want to not use a fresh dog food delivery service.

The first and biggest one is the price. Just like the food that humans eat, getting fresh, higher-quality dog food is going to cost more. If you have a small to medium-sized dog then the cost isn’t too bad to adsorb (see the pricing table shortly below), but if you have a large dog or multiple dogs then the cost can add up and become too expensive for some households.

Another potential drawback is this will require some space in your refrigerator and freezer, so if your fridge is already packed it’s something to consider. If you can order and store a month’s supply at a time you get a bigger discount, and again if you have a large dog or multiple dogs then the packs of food will be larger and require more room to store.

Personally, I prefer having NomNomNow in the fridge than a big bag of stinky kibble sitting in my kitchen that I always have to unroll, dig in to, and re-roll shut tight enough so the kibble smell does take over my house!

Any Other Questions?

If you have any other questions, thoughts, or comments about our NomNomNow review, be sure to leave us a comment below and we’ll get back to you as soon as possible.

NomNomNow Coupon – 50% Off

13 thoughts on “NomNomNow Reviews: Chef-Cooked Fresh Food [2023 Update]”

  1. The Woof Whiskers Staff

    Thanks for the comment, we looked into it and the links should work as stated now with the intended 30% offer. Yes we may receive benefit from the majority of products written about through referral sales (Amazon or other), it’s how we can afford to operate and the only source of income since we do not accept payment for direct manufacturer advertising.

    We pride ourselves in creating genuine reviews regardless of referrals.

  2. Can I put a pause (hold) on a subscription?
    How much is the probiotic, not what you called it, but the testing of gut health? Is it necessary if already on a different fresh food?
    Can NomNomNow be reached by phone if necessary?

    1. The Woof Whiskers Staff

      Hi Darlene, yes subscriptions can be put on hold. I’ve done so in the past with a quick email. Also, if your dog is already on fresh food and is doing well on it, I personally wouldn’t worry about the gut health test…

  3. We rescued a German Shepard in July and noticed he is scratching now. It seems more so now since October no fleas we think it’s sensitive skin. Do you have a recipe to help with this issue? He doesn’t tear the skin and no visible scans or bumps. We have tried different foods also we give him salmon oil every morning. Thank you

    1. If you are currently feeding a commercial dry or wet food nomnomnow might work for your pet because the quality of the food and the added fish oil and supplements they use improve skin and coat significantly. If you go to the website and read the other reviews you will be able to see other dogs it has helped with similar problems. Also commercial foods are overprocessed with contaminants and additives that could contribute to your pets skin itching. Also, even though u have not seen active fleas on your pet, they may have bitten him and then hopped off leaving your pet itchy. Best to give nexgard for flea prevention just in case.

  4. I love Nomnomnow. I have 2 dachschunds that love it. Their breath is better since being on this food and their coats are soft and shiny. I wanted to share a recycling tip for the plastic bags the food comes in…my husband didnt want to rinse the bags in the sink in case it clogged the drains so i cut open the bags to lay flat and the dogs lick them clean than i rinse them after so they are clean but no food gets in drain. Than when they are dry i bring them with me to the grocery store and recycle them with the plastic grocery bags.

  5. I have used Nomnomnow for months and my dog seemed to enjoy it but the past few months, I have noticed issues with packaging, the food doesn’t seem as fresh and so many potatoes, I also noticed a lot of fat, almost looks like gel like glue holding it together. Really gross. I need a scissor to open some of the packs because it is not consistent every week, I’ve received orders that were room temperature, which doesn’t tell me how long it has been like that, food spoils quickly, I have opened packs not sealed properly and smelled spoiled and my dog wouldn’t even eat it. I have complained numerous times,customer service is ok, but will try to justify the issue. Paying what I pay weekly i should have minimal issues. I do not like that you have to make changes a week in advance or you do not get your order for the week. I’ve given it months to correct itself but seems since i started delivery it has changed over the last few months. I now changed to Just for Dogs, in comparison more beef and veggies in package less potatoes, my dog seems to love it. I can auto deliver it, it is less money, same if not better quality. I will see what my dog thinks since he has the final say but so far Just for Dogs may be the better choice right now. Don’t settle for less with this company, speak up so they are aware of the issues going on!

  6. The last 3 out 5 orders have been incomplete. In addition, my latest order is delayed and still hasnt arrived. This is FRESH FOOD and is supposed to be delivered on time at the risk of spoiling. Customer service said there is nothing they can do and wont be able to ship another order out until the following week. Really?? What are my dogs supposed to eat? Their suggestion was to cook the food myself. If something defines POOR customer service this is it. I highly discourage anyone from ordering from NomNomNow because they have ZERO customer service. There are other fresh food pet delivery options and I suggest going with them instead.

  7. You really should be rating on packaging and delivery too. I agree that the food is great and my dog loves it, but Nom Nom has a real issue at the moment with their packaging and delivery. I continue to to get shipments missing items and bad deliveries where the food arrives completely warm.
    While I like having each meal in a separate bag, the weight of the bags fluctuate wildly which is a real problem when you are trying to control pets weight. I order 90g bags and they typically vary between 170g and 38g.

  8. Christine Rushworth

    Hope to Start 🐶

    I have a GWP, she’s 14yrs young, still gets around but slowly and struggling at times.
    I took Abby off of Chicken, she enjoyed the dehydrated chicken strips for years, although it gave her atrocious gas, I only imagined how her poor belly felt.
    Which brings me to my question:
    What came first, the Chicken or the Egg? 🫣 Lol!
    So I stopped giving her eggs & Chicken, her gas was nearly eliminated.
    Brings me to my question:
    Do you ever substitute in your recipes for certain allergies some dogs have?
    This is the only thing holding me back from starting up w “NomNom”?

    Abby’s anxious to begin w/ NomNom and to eat fresh food where we can actually see the ingredients!

    I look forward to hearing from you.

    Thanks so much,

    Christine & Richard Rushworth
    425-422-5532 texts are also fine.

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