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Simple Food Project Reviews: Real, Whole Food for Your Pup’s Bowl

Simple Food Project Review

Last Updated: May 29, 2024 by Lisa Melillo

Have you ever looked at your dog’s kibble and wondered if there was a better option out there? As a veterinary technician, I’ve seen firsthand how a nutritious, species-appropriate diet can transform a pup’s health and vitality. That’s why I’m excited to share my Simple Food Project reviews. This is a brand redefining what it means to provide convenient, high-quality dog food.

Let’s be honest, as much as we love our furry friends, the thought of preparing fresh, homemade meals for them every day can be daunting. Between work, errands, and our own dietary needs, finding the time and energy to whip up gourmet dog cuisine often falls by the wayside. But does that mean we have to sacrifice our pup’s nutrition for the sake of convenience? Simple Food Project says no.

When I first heard about Simple Food Project’s freeze-dried dog food, I was intrigued but skeptical. How could a shelf-stable product possibly compare to a freshly prepared meal? Let’s Find Out!

Introducing The Simple Food Project

Simple Food Project Logo

Based in the heart of Wisconsin, Simple Food Project wasn’t just another pet food company – it was a labor of love born out of a desire to provide our furry companions with the best possible nutrition. The brainchild of a team of passionate animal lovers and holistic veterinarians, Simple Food Project’s journey began with a simple question: “Wouldn’t it be great if we could give our dogs the same kind of fresh, wholesome meals we strive to eat ourselves?”

From Passion to Purpose

What started as a passion project in a small home kitchen quickly became something much greater. As the founders experimented with different recipes and cooking methods, they realized that traditional kibble and canned dog foods were falling short in terms of both nutrition and flavor. Determined to do better, they began exploring alternative methods of preserving fresh, whole ingredients without sacrificing their nutritional integrity.

The Freeze-Dried Revelation

During this exploration, the team stumbled upon the magic of freeze-drying—a process that could preserve the natural vitamins, minerals, and flavors of fresh meats, fruits, and vegetables almost as effectively as eating them raw. Suddenly, the idea of creating convenient, shelf-stable dog food that rivaled the quality of homemade meals seemed within reach.

A Brand is Born

With a mission to provide pet owners with a truly wholesome and convenient alternative to traditional dog food, Simple Food Project was officially born. Fueled by a love for animals and a commitment to their well-being, the founders set out to create a brand that would revolutionize the way we think about pet nutrition.

From Humble Beginnings to a Canine Cult Favorite

Starting with a small, state-of-the-art facility in Wisconsin, Simple Food Project began crafting their freeze-dried and dry-roasted recipes in small batches, using only the finest locally sourced ingredients. Word quickly spread about these delicious, nutritious creations, and before long, Simple Food Project had amassed a loyal following of discerning pet owners and their equally discerning furry companions.

Today, Simple Food Project’s dedication to quality and transparency has made it a trusted name in the pet food industry. But at the heart of it, all remains that same unwavering passion for providing our four-legged friends with the very best—a passion that continues to inspire and guide every aspect of their business.

Simple Food Project — A Nutritional Powerhouse

Unboxing the food

At the core of Simple Food Project’s success lies its steadfast commitment to using only the highest-quality, whole-food ingredients in its recipes. But what exactly sets its ingredient list apart, and how does its nutritional value stack up against other dog food options on the market?

Locally Sourced, Easily Recognized

One of the standout features of Simple Food Project’s ingredients is their emphasis on locally sourcing from the heartland of America. From grass-fed beef from Wisconsin pastures to fresh fruits and vegetables grown in the region, every component is carefully selected to ensure maximum freshness and traceability.

But it’s not just about locality – it’s about familiarity too. Unlike many commercial dog foods that rely on hard-to-pronounce additives and fillers, Simple Food Project’s recipes feature easily recognisable ingredients to the average pet owner. A glance at the label reveals real, whole foods like chicken, beef, lentils, apples, and spinach – no obscure by-products or synthetic supplements in sight.

Nutrient-Dense, Straight from the Source

By focusing on whole food ingredients, Simple Food Project ensures that its recipes are packed with essential nutrients in their most bioavailable and easily digestible forms. Rather than relying on synthetic vitamin and mineral premixes, it lets nature do the work, harnessing the inherent nutritional power of fresh meats, fruits, veggies, and nutrient-dense additions like organ meats and seeds.

This approach provides a more complete and balanced nutritional profile. It ensures that your pup is getting the added benefits of natural enzymes, antioxidants, and phytochemicals often lost in highly processed pet foods.

Comparing Nutritional Value

Regarding nutritional value, Simple Food Project’s whole food approach sets them head and shoulders above many conventional kibble and canned dog food brands. While the exact nutritional breakdown may vary between recipes, their freeze-dried and dry-roasted formulas generally boast:

  • Higher protein levels from meat-based sources
  • More bioavailable vitamins and minerals
  • Increased levels of beneficial omega fatty acids
  • Greater dietary fiber content from fruits and veggies
  • No empty fillers like corn, wheat, or soy

However, perhaps the most significant difference lies in how Simple Food Project’s ingredients are preserved. By using gentle freeze-drying techniques instead of high-heat processing, they retain a staggering 97% of the original vitamins and minerals found in their fresh ingredients – a stark contrast to the nutrient loss often associated with traditional pet food manufacturing methods.

Simple Food Project Product Lines

At the heart of Simple Food Project’s offerings are their freeze-dried raw recipes for dogs – a lineup of carefully crafted formulas that unleash the full nutritional power of raw, whole foods. Crafted with every dog’s health in mind, these recipes are made entirely of fresh, raw ingredients, with no grains, fillers, or artificial preservatives. And thanks to their innovative freeze-drying technology, almost 100% of the vitamins and minerals in each ingredient are locked in, making the benefits of a raw diet more accessible and convenient than ever before.

Simple Food Project recipes

Original Freeze-Dried Recipes

Beef & Salmon — A Protein-Packed Powerhouse

Simple Food Project - Beef & Salmon Recipe - Freeze Dried Raw Food for Dogs - 24oz For those seeking a robust, protein-rich option, The Simple Food Project’s Beef & Salmon recipe is a standout choice. Featuring grass-raised beef and wild-caught salmon as the main ingredients, this formula is a carnivore’s delight, complemented by a supporting cast of nutrient-dense additions like grass-raised beef liver, flaxseed, and whole ground krill.

  • 40%


  • 26%


  • 16%


Duck & Trout — A Unique Spin on Poultry and Fish

Simple Food Project - Duck & Trout Recipe - Freeze Dried Raw Food for Dogs - 24oz

If you’re looking to shake things up from the traditional chicken and beef offerings, The Simple Food Project’s Duck & Trout recipe is a refreshing alternative. Starring duck and trout as the primary protein sources, this formula is rounded out with a blend of grass-raised beef, lentils, and a medley of fruits and veggies like organic green beans and apples.

  • 35%


  • 20%


  • 23%


Chicken & Turkey — A Classic Combo with a Twist

Simple Food Project - Chicken & Turkey - Freeze Dried Raw Food for Dogs - 24oz For those who prefer to stick to tried-and-true poultry options, The Simple Food Project’s Chicken & Turkey recipe offers a familiar flavor profile with an elevated nutritional twist. Featuring chicken and turkey as the main event, this formula also incorporates nutrient-rich additions like chicken hearts, sweet potatoes, and organic blueberries.

  • 38%


  • 28%


  • 15%


Single Recipes

Bison — A Lean, Novel Protein Source

Simple Food Project - Bison Recipe - Freeze Dried Raw Food for Dogs - 48oz

Adventurous eaters will delight in The Simple Food Project’s Bison recipe, which showcases this lean, novel protein source as the star of the show. Complemented by a supporting cast of duck, organic squash, kale, and whole ground krill, this formula is a delicious way to introduce new flavors and nutrients into your pup’s diet.

Lamb — A Unique Spin on Red Meat

Simple Food Project - Lamb Recipe - Freeze Dried Raw Food for Dogs - 48oz For those seeking an alternative to traditional red meats like beef, The Simple Food Project’s Lamb recipe is a game-changer. Featuring lamb as the primary protein source, this formula is bolstered by the addition of nutrient-dense ingredients like lamb spleen, lamb heart, and organic yams, creating a well-rounded and flavorful meal.

Duck — A Fowl-Focused Feast

Simple Food Project - Duck Recipe - Freeze Dried Raw Food for Dogs - 96oz Last but not least, The Simple Food Project’s Duck recipe is a poultry lover’s dream come true. With duck, duck neck, and duck heart as the primary ingredients, this formula is a celebration of all things fowl, rounded out with a supporting cast of organic squash, kale, carrots, and whole ground krill.

No matter which recipe catches your pup’s fancy, one thing is certain: Simple Food Project’s freeze-dried raw offerings are a testament to their commitment to providing high-quality, nutrient-dense meals that cater to your canine companion’s natural dietary needs.

Simple Food Project Reviews

Simple Food Project’s commitment to using locally sourced, whole-food ingredients is truly impressive. From grass-fed beef and pasture-raised duck to nutrient-dense fruits, veggies, and organ meats, every component is carefully selected to provide a balanced, natural diet for our carnivorous companions.

But what really sets Simple Food Project apart is their freeze-drying process. Unlike traditional dehydration methods that can strip away essential nutrients, freeze-drying retains an impressive 97% of the original vitamins and minerals found in fresh ingredients. It’s almost as good as serving up a raw meal!

The Taste Test — A Hit with the Fussiest Eaters

Of course, even the most nutritious food is worthless if our pups turn their noses up at it. But let me tell you, Simple Food Project’s recipes are a hit – even with the fussiest of eaters.

The freeze-drying process locks in all the delicious flavors and aromas of each high-quality ingredient, creating a tempting aroma that even the most discerning snouts can’t resist. And with a variety of meat-based proteins, fruits, veggies, and a few seeds, legumes, and spices, there’s something to tantalize every palate.

But don’t just take my word for it. I decided to put Simple Food Project to the ultimate test: my own pack of pups. From my elderly Labrador to my finicky French Bulldog, they all went wild for the freeze-dried and dry-roasted nuggets, gobbling them up with unbridled enthusiasm.

The Convenience Factor — Hassle-Free and Guilt-Free

Now, let’s address the elephant in the room: convenience. As much as we’d all love to spend hours in the kitchen preparing gourmet meals for our pups, let’s be real – ain’t nobody got time for that!

That’s where Simple Food Project truly shines. Their freeze-dried and dry-roasted recipes are as easy as kibble – just scoop and serve. Rehydrating takes mere minutes, and you can even jazz it up with some warm water or broth for a special treat.

But what really sets Simple Food Project apart is their commitment to small-batch production and rigorous quality control. Each recipe is carefully developed by their holistic veterinarian and tested by their own pack of pups, ensuring that every box is crafted with purpose and care.


  • Nutrient Retention: The freeze-drying process retains up to 97% of the natural vitamins, minerals, and enzymes found in fresh ingredients, ensuring a highly nutritious meal.
  •  Convenience: Unlike traditional raw diets, these freeze-dried recipes are shelf-stable and easy to serve, offering the benefits of raw food with the convenience of kibble.
  • High-Quality Ingredients: Simple Food Project uses locally sourced, whole food ingredients like meat, fruits, vegetables, and organ meats, with no fillers or artificial additives.
  • Variety of Recipes: With options like Beef & Salmon, Duck & Trout, Chicken & Turkey, Bison, Lamb, and Duck, there’s a recipe to suit various taste preferences and dietary needs.
  • Small-Batch Production: Each recipe is carefully crafted in small batches, ensuring quality control and attention to detail.


  • Cost: Freeze-dried raw dog food is generally more expensive than traditional kibble or canned options due to the high-quality ingredients and specialized manufacturing process.
  • Rehydration Required: While the food can be served as is, rehydrating with water or broth is recommended to improve palatability and texture for some dogs.
  • Potential for Bacterial Contamination: As with any raw diet, there is a risk of bacterial contamination if the food is not handled or stored properly.
  • Shorter Shelf Life: While freeze-dried foods have a longer shelf life than fresh raw diets, they still have a relatively shorter shelf life compared to kibble.
  • Limited Availability: As a small-batch, specialty product, Simple Food Project’s offerings may not be as widely available as mainstream commercial dog food brands.

FAQs About Simple Food Project

How is Simple Food Project’s freeze-drying process different from dehydration?

The freeze-drying process used by Simple Food Project is a specialized technique that involves freezing the fresh ingredients and then subjecting them to a vacuum environment, which allows the moisture to vaporize and be removed. This low-temperature drying method helps preserve the natural structure, flavor, and nutrient content of the ingredients. In contrast, traditional dehydration often uses higher temperatures, which can degrade vitamins, minerals, and enzymes. Additionally, freeze-drying maintains the crunchy texture of the food, while dehydration can sometimes result in a more dense or chewy consistency. Overall, the freeze-drying approach allows Simple Food Project to offer a nutrient-dense, fresh-tasting product without compromising on convenience or shelf-life.

What measures does Simple Food Project take to ensure the safety and quality of their ingredients?

Simple Food Project takes great care in sourcing only high-quality, locally grown ingredients from trusted suppliers within the United States. Their state-of-the-art facility follows stringent food safety protocols, including rigorous quality checks on every incoming batch of ingredients before allowing them to be used in their recipes. The small-batch production process also ensures greater quality control and attention to detail. Additionally, their recipes are carefully formulated by a holistic veterinarian, ensuring that each formula meets the nutritional needs of dogs while adhering to the highest standards of pet food safety and quality.

How long do Simple Food Project’s freeze-dried recipes stay fresh?

While the exact shelf-life can vary slightly between recipes, Simple Food Project’s freeze-dried dog food generally has a shelf-life of around 12-18 months when stored properly in a cool, dry place. This extended freshness is a result of the freeze-drying process, which removes moisture from the ingredients, inhibiting the growth of bacteria and mold. It’s important to note that once the package is opened, the food should be consumed within a few weeks, as exposure to air and moisture can cause it to degrade more quickly.

Can Simple Food Project’s freeze-dried recipes be fed as a complete and balanced diet?

Yes, Simple Food Project’s freeze-dried raw recipes are formulated to be complete and balanced meals for dogs of all life stages. Each recipe is carefully crafted to provide the optimal blend of proteins, fats, carbohydrates, vitamins, and minerals that dogs need to thrive. By using a variety of high-quality, whole food ingredients like meat, organ meats, fruits, vegetables, and seeds, these recipes offer a well-rounded nutritional profile that can meet all of your dog’s dietary requirements without the need for additional supplementation.

Are Simple Food Project’s recipes suitable for dogs with food allergies or sensitivities?

Simple Food Project’s commitment to using whole, recognizable ingredients can make their recipes for dogs with food allergies or sensitivities. By avoiding common allergens like corn, wheat, soy, and artificial additives, their formulas provide a cleaner, more easily digestible diet. However, it’s always important to carefully review the ingredient list and consult with your veterinarian, as individual allergies and intolerances can vary. Additionally, Simple Food Project offers a variety of protein sources, including novel proteins like duck and bison, which can be helpful for dogs with sensitivities to more common protein sources.

Final Woof on The Simple Food Project

At the end of the day, our pets deserve the very best – and that includes their food. With Simple Food Project, you can feel confident that you’re providing your pup with a nutritious, delicious, and convenient meal option that checks all the boxes.

So, if you’re tired of compromising between nutrition and convenience, or if you’re simply looking for a fresh, wholesome alternative to traditional kibble, do yourself (and your pup) a favor and give Simple Food Project a try. Your furry friend’s tail wags and bright eyes will be all the proof you need that this is one simple food project worth embarking on.


3 thoughts on “Simple Food Project Reviews: Real, Whole Food for Your Pup’s Bowl”

  1. Debbie Burns

    I am very thankful for the brand dog and cat food both my pets have always been on Blue. Never an issue.

  2. Ellen Tomy

    I have been trying to change my order but I can’t get into my account. I would like to have the chicken dinner sent instead of the beef and salmon. I was unable to change my password on your site

  3. I just waited over 10 days to receive a sample trio. I see by your date stamp that they have not improved in their shipping department! I don’t think I’ll be switching to this brand! Thank you for giving that input.

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