This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links.

Wag Dog Food Review: Amazon’s Take on Holistic Pet Care

Wag logo
  • 10/10
    Protein/Carb Ratio - 10/10
  • 8.5/10
    Quality of Ingredients - 8.5/10
  • 7/10
    Variety - 7/10
  • 10/10
    Value - 10/10


Wag Dog Food blends quality with affordability, offering a range of nutritious options catered to dogs at different life stage, from puppies to seniors. Amazon’s venture into pet care emphasizes high-quality ingredients and a variety of choices, including grain-free formulas. However, the use of vague ingredient terms and its exclusive availability on Amazon are factors to consider for pet owners.

Last Updated: February 5, 2024 by Lisa Melillo

We analyzed over 1500 dog food formulas and reviewed more than 120 dog food brands to understand their company values, product selection, and quality of ingredients. We did this by creating an algorithm to rate each dog food based on the nutrient content and top 10 ingredients. All dog food brands were ultimately graded based on Protein/Carb Ratio, Quality of Ingredients, and Variety.

Amazon is a name most of us associate with a vast online marketplace, a one-stop-shop for everything from books to gadgets. But not everyone knows that this e-commerce giant has ventured into a niche yet essential market – dog food. Among its array of products lies a hidden gem for pet owners: Wag Dog Food. This Amazon-exclusive brand has quietly been building a reputation, promising to deliver both quality and value in each bag.

Wag Dog Food is not just another item on their long list of products; it’s a statement of Amazon’s commitment to diversify into specialized markets. This Amazon Wag Dog Food review explores its ingredients, nutritional value, and overall appeal. For dog owners seeking the best for their pets, understanding what sets Wag apart is key. Keep on reading and learn more.

Wag Dog Food History


It all started with Amazon deciding to leap into the pet care world. Known for revolutionizing online shopping, Amazon turned its innovative gaze to our furry friends. In 2018, they introduced Wag Dog Food, diving head-first into an industry driven by a deep love for pets. It wasn’t just about selling pet food; it was about creating a product that resonated with pet owners’ desire for quality and affordability.

What makes Wag’s entry into the market remarkable is the philosophy behind it. Amazon didn’t just want to add another product to its vast inventory. They aimed to craft a brand that spoke directly to the hearts of dog owners. By focusing on high-quality ingredients and transparent practices, Wag set out to win the trust and loyalty of a community that sees their pets as family.

In just a few years, Wag has grown from a new kid on the block to a notable name in dog food. This growth isn’t just about market share; it’s about how Wag has adapted and evolved. They’ve listened to customer feedback, continuously improving their recipes to meet the changing needs of dogs and their owners. This responsive approach has not only improved their products but also strengthened the bond between the brand and its consumers.

As Wag Dog Food continues to make strides, it’s clear they are not just resting on the laurels of Amazon’s reputation. They are actively shaping a future where quality dog food is accessible and affordable. The journey of Wag is a testament to Amazon’s ability to not just enter a market but to innovate and elevate it, keeping the well-being of our four-legged friends at the forefront.

Wag Dog Food Review: Quality of Ingredients

On the Wag product pages, ingredients are listed as coming from both the US as well as some imported ingredients as well, though no details on what ingredients are imported or where from. From analyzing the full ingredient list, most of the ingredients look high quality, however, there are at least a few concerning items which we will get to below.

Full Ingredients and Analysis

To better understand the contents of Wag dog foods, let’s take a look at the Wag Beef & Lentil Recipe.

Full Ingredients List

Beef, Beef Meal, Lentils, Pea Protein, Peas, Egg Product, Chicken Fat (Preserved With Mixed Tocopherols), Dried Yeast, Wild Boar, Potato Protein, Dried Plain Beet Pulp, Flaxseed, Natural Flavor, Salt, Choline Chloride, Taurine, Dried Chicory Root, Yucca Schidigera Extract, Dried Lactobacillus Plantarum Fermentation Product, Dried Bacillus Subtilis Fermentation Product, Dried Lactobacillus Acidophilus Fermentation Product, Dried Enterococcus Faecium Fermentation Product, Dried Bifidobacterium Animalis Fermentation Product, Vitamin E Supplement, Iron Proteinate, Zinc Proteinate, Copper Proteinate, Ferrous Sulfate, Zinc Sulfate, Manganese Sulfate, Copper Sulfate, Potassium Iodide, Thiamine Mononitrate, Manganese Proteinate, Ascorbic Acid (Preservative), Vitamin A Supplement, Biotin, Niacin, Calcium Pantothenate, Sodium Selenite, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Riboflavin, Vitamin D3 Supplement, Folic Acid.

Wag Dog Food Controversial Ingredients

While the ingredients list of Wag Dog Food starts on a promising note with high-quality meats and vegetables taking the lead, there are a few components that raise some eyebrows.

Firstly, the inclusion of “chicken fat” is notable, not for its presence, but for its prominence in the list. Ideally, we’d expect to see this ingredient further down the line. Chicken fat, while a good source of omega-6 fatty acids, is higher in saturated fats. When it’s listed higher up, it suggests a larger quantity than might be ideal for a balanced canine diet, especially for dogs with specific dietary needs or those prone to weight gain.

Secondly, the term “natural flavor” raises a red flag. This ambiguous descriptor is a catch-all phrase that often leaves pet owners puzzled. The lack of specific guidelines regarding what constitutes a “natural flavor” in pet food adds to the concern. This means that anything deemed ‘natural’ by the manufacturer can be included without explicit clarification.

Wag High-Quality Ingredients

On the plus side, here is a quick look at three of the ingredients I find notable in the Wag Dog Food Beef & Lentil Recipe:

  • Beef: Beef is a high-quality protein source that’s essential for dogs. It provides essential amino acids that help in building muscle, repairing tissues, and maintaining a healthy coat. Moreover, beef is a natural source of vital nutrients like iron, zinc, and B vitamins, which are crucial for maintaining energy levels and overall health in dogs.
  • Flaxseed: Flaxseed is a fantastic addition to dog food due to its high content of omega-3 fatty acids. These fatty acids are essential for a dog’s diet as they help reduce inflammation, promote healthy skin, and ensure a shiny, lustrous coat. Additionally, flaxseed is a good source of fiber, which aids in digestion and maintains bowel health.
  • Dried Chicory Root: This ingredient is a lesser-known yet highly beneficial component. Dried chicory root acts as a prebiotic, supporting healthy digestion in dogs. It encourages the growth of beneficial bacteria in the gut, which is essential for optimal nutrient absorption and a healthy digestive system. Chicory root is also known for its natural inulin content, a type of soluble fiber that helps regulate blood sugar levels and promotes overall gut health.

Meanwhile, here’s a quick nutrient profile breakdown:

  • 35%

    Crude Protein

  • 15%

    Crude Fat

  • 4.5%

    Crude Fiber

A Look at the Cost 

Opening our first bag of Wag dog food

When it comes to Wag Dog Food, both the dry and wet varieties cater to different budgets, ensuring quality nutrition is accessible to a range of pet owners.

The dry varieties of Wag Dog Food are known for their affordability without skimping on quality. For a standard 24-pound bag of dry food, the price typically falls between $45 and $60. This pricing is competitive, especially when you consider the inclusion of premium ingredients like real meats and beneficial supplements. Bulk purchasing, such as opting for larger bags, can often offer even more savings.

Meanwhile, Wag’s wet dog food, which comes in various flavors and formulations, is also priced with value in mind. A pack of twelve 13.2-ounce cans usually ranges from $20 to $30. This makes Wag’s wet food an accessible option for those who prefer to feed their dogs canned food, either exclusively or in combination with dry kibble.

It’s worth noting that prices can vary based on specific formulas, flavors, and any special dietary requirements they cater to. Additionally, shopping on Amazon can often yield discounts, particularly for Prime members or those who subscribe to regular deliveries.

Wag Dog Food Product Lines

Wag Dog Food’s product line is thoughtfully curated to cater to a wide range of dietary needs and life stages of dogs, with a particular focus on their wet and dry food varieties.

Dry Dog Food Options

The cornerstone of Wag’s offerings is its dry dog food range. These come in multiple flavors, including beef, chicken, lamb, salmon, and turkey, each carefully formulated to provide a balanced and nutritious meal. What sets Wag apart is the tailored approach to different life stages. They offer specific formulas for puppies, adults, and senior dogs, each designed to meet the unique nutritional needs of these age groups. Puppies benefit from diets rich in proteins and fats for growth, adults require a balanced diet for maintenance, and seniors need support for joint health and metabolism.

One of the most popular within the product line is the Wag Dry Dog Food Salmon and Sweet Potato Recipe. There’s also Wag Wholesome Grains Puppy and Senior Formulas.

Wet Dog Food Selection

Wag also offers a variety of wet dog food, perfect for dogs who prefer a more moist and tender meal. These come in flavors like Wag Beef & Vegetable Stew Recipe and Turkey & Sweet Potato Stew Recipe, appealing to dogs with different taste preferences.

We recommend Wag-branded dog food in many of our top dog food roundups, including our roundup for the best food for Basset Hounds and the best food for Dalmatians.

Sasha breaking into a bag of Wag Dog Food

Wag Dog Food Review Summary

Deciding on the right dog food is a balance of weighing the good with the not-so-good. With Wag Dog Food, there’s a lot to consider – from its ingredients and cost-effectiveness to its availability and packaging. To help you navigate this decision, let’s break down the pros and cons of Wag Dog Food.


  • Affordable Pricing: Wag Dog Food offers competitive pricing, making it an accessible option for many pet owners without compromising on quality.
  • Quality Ingredients: The use of high-quality ingredients like real meats and beneficial supplements like flaxseed and chicory root ensures a nutritious meal for dogs.
  • Variety of Options: With a range of flavors and formulations, including grain-free and life-stage-specific options, Wag caters to the diverse dietary needs of dogs.
  • Amazon Convenience: Being an Amazon-exclusive product, Wag Dog Food is easy to purchase with the convenience of quick shipping and potential subscriber discounts.
  • No Artificial Additives: The brand avoids using artificial colors, flavors, or preservatives, focusing on natural and wholesome nutrition.


  • Limited Availability: As an Amazon-exclusive, Wag Dog Food might not be accessible for those who prefer buying from local stores or other online retailers.
  • Vague Ingredient Terms: The use of terms like “natural flavor” can be concerning due to the lack of specificity about what this entails.
  • Chicken Fat High on Ingredient List: The prominent listing of chicken fat in some formulas might not be ideal for all dogs, especially those requiring a low-fat diet.
  • Packaging Concerns: Some users have reported issues with packaging, like the ease of resealing bags, which could affect the freshness of the food.

FAQs on Wag Dog Food

Has Wag Dog Food ever been recalled?

No, Wag Dog Food has no history of recalls since its introduction by Amazon in 2018. It’s always beneficial for pet owners to stay updated on pet food safety by checking resources like the FDA’s pet food recall website.

Where can I buy Wag Dog Food?

Wag Dog Food is exclusively available on Amazon. This makes it easy to purchase with the convenience of Amazon’s shopping platform, complete with Prime shipping options and possible subscriber discounts.

Is Wag Dog Food suitable for all dog breeds?

Yes, Wag Dog Food is formulated for dogs of all breeds. They offer varied formulas for different dietary needs and life stages, although consulting a veterinarian before changing your dog’s diet is advised, especially for specific health needs.

Does Wag Dog Food offer grain-free options?

Yes, Wag Dog Food includes grain-free options in its range. These are ideal for dogs with grain sensitivities or allergies, providing necessary nutrition through alternative sources.

Are there any artificial additives in Wag Dog Food?

Wag Dog Food uses natural ingredients and avoids artificial colors, flavors, or preservatives. They aim to provide high-quality nutrition without unnecessary additives.

Can I feed Wag Dog Food to my puppy?

Yes, Wag Dog Food has formulas specifically for puppies. These are rich in essential nutrients for growth, including higher protein and fat levels, DHA for developmental needs, and important vitamins and minerals.

Wrap-Up on Wag

As we come to the end of this Wag Dog Food review I can’t help but feel impressed by what Wag has to offer. It’s clear that whether you have a young, energetic puppy or a more mature, laid-back dog, Wag has put thought into their needs. It’s not just about filling a bowl; it’s about providing a meal that’s nutritious and tasty, and they seem to get that right.

What stands out for me is how Wag strikes a nice balance between quality and price. In a world where pet care can get expensive, it’s refreshing to see a brand that doesn’t cut corners on quality while still being kind to your budget. If you’re on the lookout for a reliable dog food that won’t let you down, Wag is definitely worth considering for your four-legged friend.


3 thoughts on “Wag Dog Food Review: Amazon’s Take on Holistic Pet Care”

  1. Diane BaerYecko

    I really hope this is an authentic honest site for human that love their fur babies

  2. Katie Mahoney

    Will there be an update to this review? I’m interested in the convenience of ordering this, but details and professional (vet) opinions are scarce.

  3. Joyce halperin

    My two dogs loved it and that was important to me as they are picky.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top